Clothing for life
Founded in 2023 in Guwahati, Assam, our clothing brand was born out of a passion for style, quality, and cultural authenticity. Rooted in the vibrant spirit of Northeast India, we aim to create apparel that blends modern fashion with comfort, confidence, and individuality.
For men, we provide traditional outfits including dhoti, kurta, gamosa, and other ethnic wear that represent Assamese pride and tradition. Our designs are suitable for festivals, weddings, cultural events, and special occasions, as well as for those who love to wear ethnic styles in their daily lives.
“If you push through that feeling of being scared, that feeling of taking risk, really amazing things can happen."
Bhabesh seal, businessman and investor